Consulting firm · CX · AI · Cloud · Data

The X is the unknown we solve.

We support large organisations and scale-ups in modernising their contact centres, activating their CX data and integrating generative AI pragmatically. Independent of all vendors.

Scope my unknown

See the case studies

Fig. 01 · From noise to architecture5 channels · 1 routing layer · 4 outcomes

Years of experience

Projects delivered

Certifications

Major accounts served

SECTORS SERVED · 19 YEARS IN THE FIELD

Luxury & cosmetics

Banking & finance

Insurance & protection

Industry & energy

B2B distribution

Customer care & BPO

Premium transport

Premium hospitality

Education & training

Public sector & security

Luxury & cosmetics

Banking & finance

Insurance & protection

Industry & energy

B2B distribution

Customer care & BPO

Premium transport

Premium hospitality

Education & training

Public sector & security

EXPERTISE

Five verticals.
One backbone.

CCaaS is our core capability. CX, AI, Cloud and Data are the levers we mobilise around it, according to context. No preferred vendor — the architect is independent.

Overview of all expertise

CCAAS · CONTACT CENTRE

CCaaS

Avaya, Genesys Cloud. Audit before migration, flow design, supervision and reporting. The firm's core capability.

AvayaGenesys Cloud

CCaaS expertise detail

GENERATIVE AI

IA

Intelligent self-service, adviser copilots, conversational analytics.

CLOUD · AWS

Cloud

Lean cloud architecture — security, scalability, no over-engineering.

CUSTOMER EXPERIENCE

CX

Customer relations steering: NPS, journeys, voice of the customer.

CX DATA

Data

From dormant dataset to operational steering lever.

CASE STUDIES

Reference engagements.

CCAAS · MIGRATION · IN PROGRESS

Leading international luxury house

Genesys Cloud BYOC Premise → Cloud migration · multi-region network · ~400 advisors.

MONTHS · SCOPING → MIGRATION

ADVISORS · WORLDWIDE

« A worldwide network to migrate before Edge end-of-support — without disruption, market by market. »

MIGRATION PROGRAMME · BYOC PREMISE → CLOUD

CX · OPTIMISATION

European asset manager

Support journey redesign · NPS +14 pts · ROI nine months · Led by the founder at NTT DATA.

NPS PTS

AI · SELF-SERVICE

Public transport network

35 % of requests handled without an agent · AHT reduced by 22 % · Led by the founder at NTT DATA.

REQUESTS WITHOUT AGENT

"Yassine is an impressive technology enthusiast, always learning new technical and business skills that match market trends and customer concerns."

Sébastien Lopez — Business Manager, Orange Business

See recommendations

MANIFESTE

Restraint, precision, warmth, sobriety — four principles that govern every communication, every deliverable, every exchange.

YASSINE ROGUI · PRESIDENT · EXPERTIAX

RECENT THOUGHTS

Thoughts on the craft.

IA5 MIN READ

The agent's AI assistant only saves time if it adds no screen.

12 OCTOBER 2026Read

MIGRATION5 MIN READ

Migrating as is: paying for the cloud to stay in legacy.

05 OCTOBER 2026Read

CX5 MIN READ

The customer journey is not drawn in a workshop. It is read in the traces.

28 SEPTEMBER 2026Read

EXCLUSIVE RESOURCE

CCaaS Migration Checklist — 25 checkpoints before Go-Live

A condensed field audit. Architecture, KPIs, friction points. To use before every critical migration.