Consulting firm · CX · AI · Cloud · Data

The X is the unknown we solve.

We support large organisations and scale-ups in modernising their contact centres, activating their CX data and integrating generative AI pragmatically. Independent of all vendors.

Scope my unknown See the case studies

18+

Years of experience

400+

Projects delivered

< 12

Months · Average ROI

20+

Major accounts served

THEY TRUSTED US · 20+ BRANDS

EXPERTISE

Five verticals.
One backbone.

CCaaS is our core capability. CX, AI, Cloud and Data are the levers we mobilise around it, according to context. No preferred vendor — the architect is independent.

Overview of all expertise →

CCAAS · CONTACT CENTRE

CCaaS

Genesys Cloud, Amazon Connect, Avaya. Audit before migration, flow design, supervision and reporting. The firm's core capability.

Genesys CloudAmazon ConnectAvaya

CCaaS expertise detail →

GENERATIVE AI

IA

Intelligent self-service, adviser copilots, conversational analytics.

CLOUD · AWS

Cloud

Lean cloud architecture — security, scalability, no over-engineering.

CUSTOMER EXPERIENCE

CX

Customer relations steering: NPS, journeys, voice of the customer.

CX DATA

Data

From dormant dataset to operational steering lever.

CASE STUDIES

Three recent engagements.

See all cases →

CCAAS · MIGRATION

Leading international luxury house

Amazon Connect migration in 20 weeks · 12 sites · 800 advisers.

WEEKS · GO-LIVE

ADVISERS MIGRATED

SITES IN FRANCE

EX-2026-LUX-04

"The team held the twenty weeks. That's rare."

HEAD OF CUSTOMER RELATIONS · LEADING LUXURY HOUSE

CX · OPTIMISATION

European asset manager

Support journey redesign · NPS +14 pts · ROI nine months.

EX-2025-ASM-11

+14

NPS PTS

AI · SELF-SERVICE

Public transport network

35 % of requests handled without an agent · AHT reduced by 22 %.

EX-2025-TRP-02

35%

REQUESTS WITHOUT AGENT

MANIFESTE

Restraint, precision, warmth, sobriety — four principles that govern every communication, every deliverable, every exchange.

YASSINE ROGUI · PRESIDENT · EXPERTIAX

RECENT THOUGHTS

Thoughts on the craft.

All articles →

CCAAS11 MIN READ

CCaaS Migration: the 7 errors that derail a Go-Live.

12 APRIL 2026Read →

COMING SOON

More thoughts coming.

CCaaS architecture, BYOC experience reports, critical reviews of the CX ecosystem. One new publication per month from summer 2026.

EXCLUSIVE RESOURCE

CCaaS Migration Checklist — 25 checkpoints before Go-Live

A condensed field audit. Architecture, KPIs, friction points. To use before every critical migration.